In this year's data, studies show evidence of new changes in digital news and how mobile devices have affected news consumption. Mobile and social consumption have soared to a new level for news, and the medium for network sites are starting to shift to social networks like Facebook. In the US, 35% of the population get news on at least two digital devices, and smartphones are used more widely than tablets for news usage as well.
Mobile and tablet use for news grows rapidly over the year for many countries
Just over the past year, we have seen a big jump in the adoption of both smartphones and tablets for news. In the US, around 31% of the population uses smartphones for news, increasing 3% from 2013's data of 28% smartphone usage. However, it is interesting to note that the US is not the leading country for smartphone use for news, as compared to US's data, countries like Germany, France, Italy, and Britain have increased dramatically in smartphone use for news over just the past year. Denmark especially, have soared from 2013-2014, boasting a 9% increase of smartphone use for news, leading the globe with 52% of the population using smartphones for news. For tablet uses, Denmark is also leading the globe with 34% usage for news, while the US is only at 19% this year. However, when we look at the use of smartphones versus the use of tablets, we find that in this year, there are more smartphone users for accessing news in most to all age groups than tablet users. For the group age 18-24 years old, about 36% uses smartphones for news and only about 9% uses tablets.
Compared to all nations, the US is ranked 4th for Top Sharing Nations
This year's study also shows the top sharing nations in the globe. Sharing is measured by the % of sharing via email or social network weekly. Surprisingly, the US is ranked only 4th in the world, with 35% of its population sharing content via email or social network weekly. Brazil, however, is leading the chart, ranking at number 1. With an eye-opening statistic, Brazil has over 54% of its population sharing content via email or social network weekly! Italy trails behind at 44%, and Spain ranks third with 40%, and then as we know, the US is fourth place. In the top 10 sharing nations, it is also not surprising to see Japan to be the lowest of the list, ranking at number 10, with coincidentally only 10% of its population sharing content via email or social network weekly. It is also interesting to note that most of the countries on the list are located in Western Europe, where social network and online engagement are starting to increase rapidly over the coming years.
US shows relative comparisons of news content with other nations
In US, Yahoo leads online weekly usage for news
In a study shown below, the US population consumes news from various online sources such as New York Times, CNN, Huffington Post, etc. Surprisingly, Yahoo is leading all other online sources for news in the US, with 28% of the population engaging with its website for news. A local newspaper is trailing behind as the second most used for online news, with 18% of the population engaging with it. Below that, Fox News and Huffington Post are tied, both at 17% usage of the population. At the bottom of the online brands, Buzzfeed is the lowest with only 5% usage, but studies have shown that Buzzfeed is slowly making its way around the country and the globe, and it is expected that sites like Buzzfeed will start to make a greater impact in news network than before. It will be interesting to see how the data will change 10 years from now, and whether Yahoo will still be at the top, or whether Buzzfeed will have risen from the bottom.
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